Best Landing Page Builders (2026)

Unbounce ranks first because its plan ladder maps cleanly onto how paid campaigns mature. Build ($99 monthly or $74 a month billed yearly) gives unlimited pages, up to 20,000 visitors, popups and sticky bars, multi-step forms, AI copywriting and 1,000+ integrations. Experiment ($149 monthly or $112 yearly) adds unlimited A/B testing, dynamic text replacement, up to 30,000 visitors and three users. Optimize ($249 or $187) adds AI traffic optimization, which routes each visitor to the variant most likely to convert, with up to 50,000 visitors and five users.

Starter costs $29 monthly or $22 a month yearly but is limited to five pages, 500 visitors and one user, so treat it as a starting point rather than an ad budget plan. Yearly billing saves 25%. Every plan includes unlimited conversions. If you pass your visitor allowance, Unbounce says pages keep running and the overage is charged as a one-time amount; the pricing page does not list the rate.

The 14-day trial needs no credit card, but it is limited to a single user, no custom domains and some traffic restrictions. Search Engine Journal's roundup also puts Unbounce first, while Zapier's prefers Instapage; we side with Unbounce because A/B testing starts at a lower price.

Skip Unbounce if you want a flat bill with no visitor allowance; Leadpages fits that better.

Leadpages ranks second on value. It states no traffic caps on any plan and no overage fees, which removes the main cost surprise of running paid traffic. Its plan cards start at Business, which costs $49 monthly or $39 a month billed annually for 50 pages and two custom domains.

A/B testing starts on Grow, at $99 monthly or $79 a month billed annually ($948 a year). Grow also unlocks unlimited pages, four domains, dynamic text replacement, lead enrichment for 1,000 leads a month and anonymous traffic detection. Optimize ($199 or $159) adds Smart Traffic AI routing, click and scroll heatmaps, multivariate testing, six domains and three seats. Annual billing saves 20%. Enterprise is custom.

Each paid plan has a 7-day free trial, but Leadpages collects a card at checkout and charges on day 7. It ranks below Unbounce because Business has no A/B testing and the trial is shorter.

Instapage ranks third as a full conversion platform for teams that build many ad pages together. Create costs $99 monthly or $79 a month billed annually for 15,000 unique monthly visitors, with reusable blocks and forms, real-time visual collaboration, AI content, unlimited conversions and unlimited published pages.

Instapage's plans page lists no A/B testing on Create. Server-side A/B testing and dynamic text replacement start on Optimize, at $199 monthly or $159 a month billed annually for 30,000 visitors. Convert is custom-priced and adds ad-to-page personalization and heatmaps; it has no trial and is sold by demo.

The 14-day trial on Create and Optimize requires a credit card and is limited to 2,500 unique monthly visitors. Zapier's roundup prefers Instapage to Unbounce, but at list price its first A/B testing tier costs more than any other pick's here.

Landingi ranks fourth because its allowances suit agencies that manage many pages and people. Optimize costs $149 monthly or $119 a month billed yearly and includes 100 pages, 30,000 visits, three custom domains, 10 users and server-side A/B testing, plus EventTracker and Solis AI insights. On monthly billing, Landingi lists a first-month price of $29 for Optimize before the regular $149.

Scale starts at $299 monthly or $229 a month yearly, with unlimited pages and users, 10 domains, programmatic landing pages and client sub-accounts. Enterprise starts at $1,499 monthly or $1,199 yearly. Extra domains cost $5 a month. Every plan includes the Lunar AI page generator and 400+ templates.

Build, at $29 monthly or $24 yearly, is small: 10 pages, 2,000 visits and one domain. The 14-day trial ends at 200 visits, and Landingi says it sometimes requests card details. It ranks below Instapage because its entry plan is too small for most paid campaigns.

Swipe Pages ranks fifth overall but is the cheapest way to A/B test here. Marketer costs $69 a month billed annually or $89 monthly and includes A/B testing, dynamic text replacement, 50,000 visits, five custom domains and five team members. That undercuts Leadpages Grow ($79 annually), Unbounce Experiment ($112), Landingi Optimize ($119) and Instapage Optimize ($159).

Startup costs $29 annually or $39 monthly for 20,000 visits but has no A/B testing. Agency is $149 annually or $199 monthly for 500,000 visits and unlimited domains. Annual billing saves up to 25%. Extra traffic costs $5 per 5,000 visits. Every plan includes unlimited pages, AMP pages, mobile-first Smart Pages and checkout with Stripe, PayPal and Razorpay.

The 14-day trial needs no credit card. It ranks below Landingi because it lists no AI traffic routing and fewer agency tools, but for one ad campaign on a budget it is the value pick.

Carrd ranks sixth because it is a one-page site builder, not a conversion-testing tool. Its pricing page lists no A/B testing. What it offers is price: a free plan covers up to three sites, and Pro plans are billed yearly.

Pro Lite costs $9 a year for three sites and lists Premium URLs; custom domains start on Pro Standard, at $19 a year for 10 sites, which also adds forms, widgets, embeds and analytics. Pro Plus costs $49 a year for 25 sites and adds advanced forms, redirects, password protection and site downloads. Larger site-count tiers are available.

The 7-day Pro trial needs no payment or credit card. Choose Carrd for a launch page, link-in-bio site or simple sign-up page; choose any pick above it if you plan to test ad variants.