Apollo vs ZoomInfo (2026): Public Pricing vs Quote-Only

On Apollo's pricing page a buyer can read the price of each plan on annual and monthly billing, the credit allowance per seat, the three-seat minimum on Organization, the annual-only label on that plan, the 14-day trial with 75 trial credits and the free plan. It also states that prices exclude taxes and that credits do not roll over. Nearly every input for a first-year budget is public.

On ZoomInfo's pricing page a buyer can read the names of its packages and a plain description of what moves the price. The sales packages are ZoomInfo Professional, Copilot Advanced and Copilot Enterprise; the marketing packages are Marketing Demand, ABM Lite and ABM Enterprise. Its pricing page lists no prices, seat minimums or contract length. The page directs buyers to a Get Pricing form.

Neither approach is wrong, but they serve different buyers. A seed-stage or mid-market team that needs to compare options this week can model Apollo in a spreadsheet. A larger organization with a procurement process may prefer ZoomInfo's tailored packages, accepting that it cannot benchmark the cost until a quote arrives.

Because Apollo prices per seat, team totals are simple multiplication. On annual billing, Basic costs $588 per seat per year, so five seats cost $2,940 and ten cost $5,880. Professional costs $948 per seat per year, or $4,740 for five and $9,480 for ten. Organization, at $119, costs $1,428 per seat per year; its three-seat minimum puts the smallest Organization contract at $4,284, and ten seats cost $14,280.

Monthly billing keeps commitment short at a higher rate. Basic is $65 per seat per month, so one seat costs $65, five cost $325 and ten cost $650 a month. Professional is $99 per seat, or $495 for five and $990 for ten. Over twelve months a Basic seat costs $780 on monthly billing against $588 on annual billing, a difference of $192 per seat, consistent with the page's 'save 24%' label.

Credits scale with seats as well. A Basic seat on annual billing carries 30,000 credits a year and a Professional seat 48,000, while monthly billing provides 2,500 and 4,000 credits per seat each month. Add-ons such as Inbound and the Advanced Dialer are priced per team on top: the Advanced Dialer is $119 per team per month billed annually or $149 billed monthly.

ZoomInfo is open about the factors behind its prices even though its pricing page lists no prices. Its pricing FAQ names three: features and functionality, number of licenses and credit usage. It adds that integrations typically have a base cost to use and install and require a minimum purchase of bulk credits. Payment frequency is agreed with its sales team.

Credits are defined by export. Each time a user exports a contact or company profile, whether from the platform, a browser extension or an integration, a credit is consumed. Packages include a set number of monthly credits tailored to the customer, and more can be added. That makes an accurate quote depend on a realistic estimate of how many records your team will push into its CRM.

To get a useful quote, arrive with a seat count, a monthly export estimate, the systems you need to integrate, and whether you need a sales package, a marketing package or both. Ask for the integration base cost, the bulk-credit minimum and the payment schedule in writing, so you can compare them with Apollo's published figures.

Apollo spells out what a credit buys: an email costs 1 credit and a phone number costs 8. Unused credits expire at the end of each billing cycle, so allowances cannot be banked. ZoomInfo's unit is the export, with allowances set by package rather than published.

Both vendors let you try before you buy. Apollo offers a free plan with 75 credits per seat per month on monthly billing and a 14-day trial with 75 trial credits. ZoomInfo offers a free trial that requires no credit card, behind a sign-up form; its trial page says length and terms vary, and no free plan is shown.

On outreach, Apollo describes multichannel sequences across email, calls and other channels, plus a click-to-call parallel dialer that logs calls to the CRM automatically. ZoomInfo's sales packages emphasize AI-driven account prioritization and AI-generated summaries in its Copilot tiers. Compare the workflows your reps will actually use.