Apollo vs Lusha (2026): Cost per Phone and Email Reveal

Take a rep who needs 500 email addresses and 100 phone numbers every month. Under Apollo's rules that is 500 credits for emails plus 800 for phones, or 1,300 credits a month. Under Lusha's rules it is 500 plus 500, or 1,000 credits a month. Lusha's cheaper phone reveals give it a 300-credit head start.

Allowances reverse the result. Apollo Basic on monthly billing provides 2,500 credits per seat a month for $65, so one seat covers the workload with room to spare. On annual billing the rep needs 15,600 credits a year, well inside Basic's 30,000, for $49 a month. Lusha Starter's 400 monthly credits and Pro's 600 both fall short of 1,000, and Pro's yearly 7,200 falls short of the 12,000 needed. The next published Lusha plan is Premium at $399.90 a month, or $299.95 billed yearly, at its default credit setting.

Lusha Premium includes five seats, so a team of five sharing that allowance changes the arithmetic. For a single rep at this volume, though, Apollo Basic costs a fraction of the Lusha plan that covers the same work.

For phone-heavy work, divide each plan's credits by its phone cost. Apollo Basic on annual billing yields 3,750 phone reveals a year from 30,000 credits for $588, about 16 cents each. Lusha Starter on yearly billing yields 960 phone reveals from 4,800 credits for $449.40, about 47 cents each. On monthly billing, Apollo Basic's 2,500 credits cover 312 phones for $65, about 21 cents each, while Lusha Starter's 400 credits cover 80 phones for $49.90, about 62 cents each.

For email-heavy work the gap is wider because both charge 1 credit per email. Apollo Basic annual works out to about 2 cents per email and Lusha Starter yearly to about 9 cents. Lusha Pro improves Lusha's rate slightly, at 7,200 credits a year for $629.40, or about 44 cents per phone and 9 cents per email.

These per-reveal figures only hold if a team uses its whole allowance. A user who needs 50 phone numbers a month spends $49.90 on Lusha Starter against $65 on Apollo Basic, so Lusha's lower entry price wins at low volume even though each credit costs more.

Lusha bundles seats into its plans: one on Free and Starter, two on Pro and five on Premium. Two colleagues can share Lusha Pro for $52.45 a month billed yearly, or $69.90 monthly, with 7,200 credits a year on yearly billing or 600 a month on monthly billing. Teams of more than five users are directed to Lusha's sales team, and Scale is priced by quote.

Apollo charges per seat. Two Basic seats cost $98 a month on annual billing or $130 on monthly billing, though each seat brings its own allowance, so two seats provide 60,000 credits a year. Organization requires at least three seats and is labelled annual-only.

For a two-person team with light needs, Lusha Pro is the smaller bill. For a team that will use thousands of credits, Apollo's per-seat allowances outweigh Lusha's free seats.

Apollo's sales engagement page lists multichannel sequence steps across email, calls and networking platforms, plus a click-to-call parallel dialer that logs calls to the CRM automatically. For an email-led team, that removes the need for a separate sending tool.

Lusha's Free plan lists automated email sequences, so a sequencer is not strictly required for basic email follow-up. Teams that want calling or multi-step campaigns across channels should confirm what Lusha covers before dropping an existing sender.